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中国书法博大精深、源远流长,早在5000多年前就有了书法,而在这5000多年的历史长河里历经了各种各样的打磨和雕琢,已逐渐形成了一门独立的艺术。书法,不仅出现在艺术学习中,在我们身边也是随处可见的,尤其是在现代商业设计中,书法的应用更是颇为广泛。而在商业设计中,设计师们对于书法的应用大多生搬硬套,没有很好理解品牌的调性和消费者的需求,使书法不能很好的发挥其价值。作为一名现代设计师,书法是扎根在我们本土的文化,我们如何更好的把书法这门艺术融入到商业设计中,是我们迫切需要关注与思考的问题。
Chinese calligraphy has profound and long history, with calligraphy as early as 5000 years ago. In this 5,000 years of history, it has undergone various grinding and carving and has gradually formed an independent art. Calligraphy, not only in art learning, is also around us, especially in modern business design, the application of calligraphy is more extensive. In the commercial design, most designers apply the calligraphic application of rigid, do not understand the brand’s tone and consumer demand, so that calligraphy can not play its value well. As a modern designer, calligraphy is rooted in our native culture. How we can better integrate the art of calligraphy into commercial design is an issue that we urgently need to pay attention to and consider.