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(中国北京-2014年8月1日)据权威研究机构CTR最新发布的《2014上半年中国广告市场回顾》显示,2014上半年中国广告市场(含户外视频媒体和互联网)增长4.1%。其中,传统广告市场仅增长0.9%,增速放缓。户外视频媒体、互联网对市场整体的拉动作用更明显。广告花费——媒体电视媒体2014年上半年广告花费增长放缓,仅为1.9%。从各级别电视广告刊例花费增幅及时长的同比变化来看,电视再次进入资源调整期。中央台广告时长调整明显,刊例花费随之受到影响,降幅
(Beijing, China - August 1, 2014) China Advertising Market (including outdoor video media and Internet) grew 4.1% in the first half of 2014, according to CTR’s latest “Review of China’s Advertising Market in the First Half of 2014” released by CTR, an authoritative research institution. Among them, the traditional advertising market increased by only 0.9%, the growth rate slowed down. Outdoor video media, the Internet on the market as a whole more stimulating effect. Advertising Spending - Media and TV Media Advertising spending slowed down in the first half of 2014, at 1.9%. From all levels of TV advertising expenditure increases and the long-term changes in year-on-year change, the TV again into the resource adjustment period. CCTV advertising time to adjust significantly, the case of spending will be affected, a decline