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刘志彦拥有25年行销广告经验,是公认的国内户外广告领军人物。他曾成功打造了博睿传媒、凯帝珂,使其先后成为中国最大的户外媒体代理商;担任凯帝珂中国区总裁期间,5年内业绩增长450%,占国际代理商近半数投放份额。2005年,刘志彦首先大力提倡out-of-home communication家外传播的概念,强调沟通创意和媒介的完美结合;领导凯帝珂Kinetic不只投放额领先,更在各类户外创意竞赛中将各项大奖囊括一尽。他致力推广新技术、移动整合运作,
Liu Zhiyan has 25 years experience in marketing advertising, is recognized as the leader of domestic outdoor advertising. He succeeded in creating Bo Rui Media and Kai Di Ke, making it one of the largest outdoor media agencies in China. During his tenure as the president of Kaytec in China, his performance increased 450% in 5 years and accounted for nearly half of the international agencies’ share. In 2005, Liu Zhiyan first advocated out-of-home communication concept of out-of-home communication, emphasizing the perfect combination of communication creativity and media; leading Kinetic Kinetic not only put the amount of leading, but also in various outdoor creative competition awards Include a do. He is committed to promoting new technologies, mobile integrated operation,