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改革开放以来市场经济日渐深入人心。使得许多朋友一提到粮票、油票、肉鱼……全身不舒服,这是很自然的事。谁还想回过头再去过那种日子。但是市场经济的发展有它自身的规律性、特殊性。有许多商业运作的内容与方法,未必是每个人都能“转”得过来的。比如市场经济最重要的促销手段就是商业广告,现实生活无处不在:广场上的大广告牌;马路两边“三步一岗、五步一哨”的小广告牌;大大小小报刊杂志,五颜六色,目不暇接;最带劲的传媒是电视节目,那黄金
Since the reform and opening up, the market economy has been gaining popular support. Many friends make mention of food stamps, oil tickets, meat fish ... ... body uncomfortable, this is a very natural thing. Who wants to go back to that kind of day. However, the development of market economy has its own regularity and particularity. There are many contents and methods of commercial operation, not necessarily everyone can “turn” over. Such as the most important market economy means of promotion is a commercial advertising, real life is everywhere: the billboards on the square; on both sides of the road “three steps a post, five a whistle,” a small billboard; large and small newspapers and magazines, colorful , Dizzying; the most energetic media is the television program, that gold