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20世纪60年代以来,节庆旅游作为一种新形式的旅游在引起世界各国人的关注。随着节庆旅游的发展成熟,我国各地都创办了凝聚自己地方特色的节庆活动,像青岛啤酒节、蛟河红叶旅游节等。节庆旅游的如火如荼在为当地旅游产业发展带来至关重要的影响的同时也暴露出了一些弊端。通过对节庆旅游活动的概念、分类进行梳理,对我国节庆旅游活动的发展现状进行简单分析。在此基础上研究蛟河红叶旅游节对当地旅游业的影响以及存在的弊端并提出一些具有指导性的建议。
Since the 1960s, festive tourism as a new form of tourism has aroused the concern of all the people in the world. With the development of festivals and tourism matures, festivals that gather local features, such as Tsingtao Brewery Festival and Hongye Tourism Festival in Jiaohe, have been established throughout China. Festivals and tourism in full swing for the development of the local tourism industry has brought about a crucial impact, but also revealed some drawbacks. Through the concept and classification of festival tourism activities, the author analyzes the development status of festival tourism activities in our country briefly. On the basis of this, it studies the influence of Jiaohe Hongye Tourism Festival on the local tourism industry as well as its disadvantages and puts forward some guiding suggestions.