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为了更好地研究体育旅游文化,引导人们健康消费,推动旅游经济发展,促进体育文化传播,本文运用理论阐述和案例分析法,阐述了体育文化的起源和发展,我国体育旅游文化的现状特别是处在初级发展阶段的阶段特征以及在促进地域经济发展、加强国际文化交流、促进精神文化建设方面的重要作用。能够很好地引导人们旅游消费,指导我国体育旅游文化事业的发展。
In order to better study the sports and tourism culture, guide people’s healthy consumption, promote the development of tourism economy and promote the spread of sports culture, this essay elaborates the origin and development of sports culture by means of theoretical explanations and case studies. The status quo of sports tourism culture in our country is especially The characteristics of the stage in the primary stage of development and its important role in promoting regional economic development, strengthening international cultural exchanges and promoting spiritual and cultural construction. Can guide people’s tourism consumption well and guide the development of sports tourism culture in our country.