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百威英博中国区总裁邓明潇:双赢合作未来将更深入,更独一无二2012年9月10日,北京。美国职业篮球协会(NBA)宣布:NBA总冠军迈阿密热火将携洛杉矶快船来华参加2012年NBA中国赛。两场比赛分别将于10月11日在北京、以及10月14日在上海上演。同日,NBA中国市场合作伙伴哈尔滨啤酒也发布消息:将围绕NBA中国赛,展开一系列市场营销活动,将NBA的激情与魅力,带给中国数亿年轻消费者。
Budweiser InBev China President Deng Ming Xiao: win-win cooperation future will be more in-depth and more unique September 10, 2012, Beijing. The National Basketball Association (NBA) announced that the NBA championship Miami Heat will bring the Los Angeles Clippers to China to participate in the 2012 NBA China Games. The two games will be staged in Beijing on October 11 and October 14 in Shanghai respectively. On the same day, NBA China market partner Harbin Beer also released the message: It will launch a series of marketing campaigns around the NBA China Games to bring the passion and charm of the NBA to hundreds of millions of young Chinese consumers.