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Q=《商学院》A=Theodore Forbath(青蛙设计公司全球创新策略副总裁)在设计界,青蛙设计公司(Frog Design)久负盛名,其业务遍布全球各地,服务过苹果、柯达、索尼、奥林巴斯、AT&T等跨国企业。青蛙设计公司的设计作品,比如广为人知的索尼特丽珑彩电、苹果公司白雪公主(snoww h i t e)电脑系列、L V的Premium Luggage旅行箱包,往往颠覆了人们对同类产品的既有认知。也正是由于这些创意都前所未有,客户往往不知道如何靠它们赚到钱。将突破性创意转化为现实的商业利
Q = “Business School” A = Theodore Forbath (Frog Design VP Global Innovation Strategy) Frog Design, a prestigious designer with a global presence serving Apple, Kodak, Sony, Olympus Sri Lanka, AT & T and other multinational corporations. Frog Design’s designs, such as the well-known Sonytelephone, the Apple Snowwhite computer series, and L V’s Premium Luggage, tend to subvert people’s perceptions of similar products. It is also because these ideas are unprecedented, customers often do not know how to make money by them. Turn breakthrough ideas into real business profits