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在web2.0时代,网络成为中国民意表达最汹涌的场所,网络舆论具有明显的迅速爆发、影响广泛、较难控制等特点。其形成过程大体可分为漩涡中心出现、漩涡扩散、波动共鸣、舆论和谐化四个阶段。对于网络舆论的引导,在综合法律、政策、技术、伦理等多种手段的基础上,应该着重培养网络传播中代表政府声音的意见领袖,使之积极主动地贡献引导性言论。
In the era of web2.0, the Internet has become the most crowded place for public opinion expression in China. The online public opinion has a clear and rapid explosion, which has extensive influence and is difficult to control. Its formation process can be divided into four stages: the appearance of whirlpool center, the vortex diffusion, the resonance of vibration and the consensus of public opinion. As for the guidance of internet public opinions, we should focus on cultivating the opinion leaders who represent the voice of the government on the Internet based on a variety of measures such as laws, policies, technologies and ethics, so that they can actively contribute their introductory remarks.