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在银行全部营销工作中,营销战略模式占据着非常重要的地位,它是实现银行商战制胜的法宝。我国商业银行营销战略的立足点应当致力于提高银行市场竞争力,实现银行的可持续发展。在全球一体化、金融环境全球化的背景下,我国商业银行市场营销战略应当与商业银行市场定位为基准,做到以市场为导向,以市场竞争为有效途径,以组织联盟、市场竞争等战略为有效途径,实现中国商业银行营销战略模式的有效创新。
Marketing strategy mode occupies a very important position in the bank’s overall marketing work. It is a magic weapon for winning the commercial war of banks. The standpoint of the marketing strategy of commercial banks in our country should be devoted to improving the market competitiveness of banks and realizing the sustainable development of banks. Under the background of globalization and globalization of the financial environment, the marketing strategy of commercial banks in our country should be based on the market orientation of commercial banks, be market-oriented, take market competition as an effective way, and organize alliances and market competition strategies As an effective way to realize the effective innovation of marketing strategy mode in China’s commercial banks.