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广电政策的频频出台,搭建了一个全新的四方对话平台,2012年,广告主、电视媒体、媒介代理与受众的“四方会谈”因为行政力量的介入而显得尤为引人关注。
The frequent introduction of radio and television policies set up a brand new platform for dialogue between the four parties. In 2012, the “four-way talks” among advertisers, television media, media agencies and audiences became particularly noticeable due to the intervention of the administrative forces.