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文字设计的巧妙,不仅可以传递作品的信息,还可以起到思维导向的作用。把握平面设计中文字设计的基本原则,将文字看作为符号和元素,而不是作为文字说明的附属品,看重文字魅力的展示,这样才能设计出图文结合的平面作品。本文主要从文字在平面设计中的重要作用和文字设计所要遵循的基本原则两个方面入手,阐述文字设计的重要性和进行文字设计的原则,以期为平面设计作品增添美感与提高意境。
The cleverness of the text design can not only convey the information of the works but also play a role of thinking orientation. Grasp the basic principles of graphic design in the design of the text, the text as a symbol and element, rather than as a text description of accessories, emphasis on the charm of the text display, in order to design a graphic combination of graphic works. This paper starts from two aspects: the important function of writing in graphic design and the basic principles to be followed in the design of texts, and elaborates the importance of text design and the principle of text design, in order to add aesthetic sense and enhance artistic conception to graphic design works.