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品不够的京味,离不开的紅星通过深层次提炼红星的核心品牌价值—“京味”以及通过对核心传播概念—“品不够的京味.离不开的红星”的表现传播.建立起了--红星是传承京文化的载体.是在历史长河不断变迁之中唯一秉承正宗京味的精神归依.巩固了“北京的特色酒”的基础。打破消费者“红星品牌就应该是低价位低档次”的传统认知.同时借助这个核心价值推出价值200元的红星珍品二锅头正好也为红星品牌的有效提升带来了新的契机.为红星这个品牌以后的长足发展奠定了坚实的基础。挑战自红星问世五十多年以来.所生产十余种产品都属于低价位酒.由于红星二锅头甘烈醇厚.价位低廉.受到消费者始终不变的青睐.“红星二锅头”也成了“大众的好酒”的代名词。五十年来.红星品牌下的各种低价
Red Star, which is not enough of Beijing’s flavor, can deeply extract the core brand value of Red Star - “Beijing flavor” and spread the performance through the concept of core communication - “Red star that can not be separated without enough food” - Red Star is the carrier of the tradition of Beijing culture and the only one that has inherited the authentic Beijing flavor in the constant change of history, consolidating the foundation of “Beijing’s characteristic liquor.” Breaking the traditional awareness of consumers that “Red Star brand should be low-cost low-grade.” At the same time with the introduction of this core value of 200 yuan worth of Red Star Treasures Erguotou just for the effective promotion of Red Star brand has brought new opportunities for Red Star After the rapid development of this brand has laid a solid foundation. Since the advent of the Red Star since the advent of the Red Star for more than 50 years, the products produced by more than ten kinds belong to the low-priced wine. As the Red Star Erguotou merlot has a mellow, low price and is always favored by consumers. “Red Star Erguotou” has also become a “ Popular wine ”synonymous. Fifty years. Red Star brand under a variety of low-cost