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市场营销学作为一门经济应用学科 ,客观上要求在深入质的研究的同时加强数量关系的分析研究。文章运用需求弹性理论着重研究了市场营销价格策略、言行策略、产品策略中的数量联系 ,揭示出了市场营销活动规律的一些数量表现 ,从而使人们能更深刻、更准确地认识市场经济现象、营销过程、营销活动的规律并富有成效地开展市场营销活动。
As a discipline of economic application, marketing research objectively requires further analysis and study of quantitative relationships while conducting in-depth qualitative research. By using the theory of demand elasticity, this paper focuses on the quantitative relations in the marketing price strategy, words and deeds strategy and product strategy, reveals some quantitative performance of the law of marketing activities so that people can understand the market economy phenomenon more profoundly and accurately, Marketing process, marketing activities and the law and carry out marketing activities.