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进入了宽带时代,信息过剩使得企业传播的信息被多重过滤、由此造成大量的费用浪费和信号缺失,迫使人们重新审视传统传播理论的价值。选择“定制式”的传播渠道,进行真正有效的传播——从大众传播到分众传播,从广播到窄播,现代商业正在变得越来越理性和越来越执着。在那些单纯依靠广告来实现企业增长的商人那里,做广告,是在找死;不做广告,
Entering the era of broadband, the excess information makes the information disseminated by enterprises filtered multiple times, resulting in a lot of waste of cost and lack of signal, forcing people to reexamine the value of traditional communication theory. Choosing “custom” channels of communication for truly effective communication - from mass media to mass media, from radio to narrowcasting, modern commerce is becoming more rational and more persistent. In those who rely solely on advertising to achieve business growth where there is business, advertising, is looking for death; not advertising,