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本文首先分析市场上现有的泸州白酒包装设计,对现有包装设计的文化内涵、造型设计、图案样式、色彩运用、文字形式的优点和不足作出分析与研究,并提出进一步挖掘泸州地方文化内涵、增加造型设计、丰富图案样式、合理色彩搭配、拓展文字形式、拓宽材料选择等改进措施,为设计者提供了既保留地方文化,又带有鲜明时代特征,具有全新视觉形象和艺术感染力的白酒包装设计方案。
This paper first analyzes the existing packaging design of liquor in Luzhou on the market, analyzes and studies the advantages and disadvantages of the existing packaging design in terms of cultural connotation, shape design, pattern style, color usage and text form, and puts forward further exploration of Luzhou local culture connotation , Increasing the design of styling, rich pattern style, reasonable color matching, to expand the form of text, broaden the choice of materials and other improvements to provide designers with both retain the local culture, but also with the distinctive features of the times, with a new visual image and artistic appeal Liquor packaging design.