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科学界有一句名言:最简单的往往也是最重要的。对经营企业来说,成本是最简单的也是最重要的。成本乃企业生存之本和发展之本。美国企业改革大师和经营大师斯隆说过:“企业成功,要么成本领先, 要么与众不同。”这对当今中国企业经营者来说,尤其具有现实指导意义。长安汽车的“成本风暴”,以成本领先战略为中心,又力图培育与众不同的长安特色的成本文化,以打造长安汽车持续的竞争优势。其实践值得借鉴。
The scientific community has a saying: the simplest is often the most important. For the business, the cost is the simplest and most important. Cost is the basis for the survival of the enterprise and development. Sloan, the master of enterprise reform in the United States, and master of operations, said: “The success of a business is either cost leadership or distinctive.” This is especially practical and instructive for today’s Chinese business operators. Changan Automobile’s “Cost Storms” focus on the cost leadership strategy while trying to cultivate a distinctive Changan-specific cost culture to create a sustainable competitive advantage for Changan Automobile. Its practice is worth learning.