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一、先营销,后广告中国的企业有很多问题,尤其是营销方面的问题。挂羊头卖羊肉,就不用竞争了。所以,我定位营销策划公司,而不是单纯的广告公司,就迎合了当时一部分企业对营销策划的需要。所以,我办广告公司时间很短,但是很顺利,几乎没有竞争对手的情况下成长起来的。我昨天谈了一个客户,刚才打来电话,下午可能准备和我们签约。为什么这么顺利?它是一个润滑油产品,是本土知名品牌,但是它给消费者的印象是中低产品,为了与国际品牌竞争,他们推出了新的品牌,但是推广很不成功。我帮他们分析,为什么不成功?它
First, the first marketing, advertising China’s enterprises have many problems, especially marketing issues. It is not necessary to compete for the sale of mutton. Therefore, I locate marketing planning company, rather than a simple advertising company, to meet the needs of some businesses at that time planning for marketing. So, I run an advertising agency for a short period of time, but it went well with almost no competitors growing up. I talked to a customer yesterday, just called, afternoon may be ready to sign with us. Why is it so smooth? It is a lube product and is a well-known local brand, but it impresses consumers with low and mid-range products. In order to compete with international brands, they have introduced new brands, but the promotion is unsuccessful. I help them analyze, why not?