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改革开放后,企业CI理论传入我国,并在企业管理与品牌营销方面取得了巨大成功。与此同时,部分专家学者将企业CI理论运用到城市形象建设领域,提出了城市CI的概念,取得了一定的成效。城市CI源于企业CI理论,但不能盲目照搬企业CI,比较两者之间在价值属性、行为主体、目标对象、设计内容等方面的差异,来分析城市CI与企业CI之间的传承关系和城市CI的独特之处,更有利于指导当前的城市形象建设。
After the reform and opening up, the theory of corporate CI came to our country and achieved great success in corporate management and brand marketing. At the same time, some experts and scholars apply the theory of enterprise CI to the field of city image construction, put forward the concept of city CI and achieved some results. City CI comes from the theory of enterprise CI, but can not blindly copy the enterprise CI, and compares the difference between the two in terms of value attribute, behavior main body, target object, design content and so on, to analyze the inheritance relationship between urban CI and enterprise CI and City CI’s unique features, more conducive to guide the construction of the current city image.