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拥有一批国际化的知名品牌是一个我家经济实力的一种展现。与其他发达国家相比我国在品牌国际化方面还存在技术标准落后、核心竞争力不强、管理经验匮乏、国际化人才缺乏等挑战。我国企业在今后“走出去”道路中,一定要创新品牌国际化。本文通过中外企业在品牌国际化方面的对比,提出了创新我国品牌国际化的几点建议。
Having a group of international well-known brands is a manifestation of the economic strength of our country. Compared with other developed countries, there are still some challenges such as backward technology standards, weak core competitiveness, lack of management experience and lack of internationalized talents in the aspect of brand internationalization. Chinese enterprises in the future “going out ” in the road, we must innovate the international brand. Based on the comparison between Chinese and foreign enterprises in the aspect of brand internationalization, this article puts forward some suggestions on how to innovate the internationalization of our brand.