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消费主义是在物质极大丰富的工业时代兴起的一种文化观念,人们不仅为消费品本身买单,还在购买消费品上附着的、很有可能已经脱离了使用价值的文化价值。就这一层面而言,自卢米埃尔的《工厂大门》《火车进站》等片降生开始,电影本身就是消费文化话语的视觉方式的凸显形式。更而进之,恰如尼古拉·米尔佐夫所揭示的,现今人类的经验较之往昔任何时候都更加的具象化、视觉化与消费化,消费主义与电影视觉媒介的合谋,已然成为时代感性直观的
Consumerism is a cultural concept that arises in an industrial age where material wealth is abundant. People pay not only for the consumer goods themselves, but also for the consumer products they purchase, which may well have been out of the cultural value of their use value. At this level, the movie itself is a conspicuous form of the visual approach to consumer-cultural discourse since the birth of Lumiere’s “Factory Gate” and “Train Inbound” films. Moreover, just as Nikolai Mirzov revealed, the humanistic experience today is more avid than ever before: the collusion between visualization and consumerism, consumerism and the visual media of cinema has become an era Sensual and intuitive