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广播电视传媒在我国扮演着重要的指导群众舆论的工具,同时也是在我国不断建设社会主义和谐社会的重要精神推动力。党的“十八大”后提出了“全面建成小康社会”的新时期发展目标,这就更为作为我国主要宣传工具的广播电视传媒提出了新的更大的要求。但是,随着我国的经济不断发展,社会主义建设各项事业不断向前推进,广播电视传媒产生了新问题,面临了新挑战,如何在改革开放和全面建成小康社会的大潮中推进广播电视传媒改革,不断提高广播电视传媒为社会主义事业进行舆论支持和宣传指导的作用显得尤为重要。本文中,笔者就针对广播电视传媒发展中所面临的新问题提出了应对策略。
Radio and television media play an important role in our country as a tool to guide mass public opinions, and are also an important driving force for continuously building a harmonious socialist society in our country. After the party’s “18th National Congress,” “the goal of building a well-off society in an all-round way” has been put forward in the new period. This will put forward even greater demands on the radio and television media that serve as the main propaganda tool in our country. However, with the continuous economic development in our country and the continuous advancement of various undertakings in the socialist construction, radio and television media have created new problems and face new challenges. How to promote radio and television media in the tide of reform and opening up and the well-off society in an all-round way The role of reform and continual improvement of public opinion support and propaganda and guidance by radio and television media for the cause of socialism is of particular importance. In this article, the author puts forward the countermeasures for the new problems facing the development of radio and television media.