论文部分内容阅读
本文试图在厘清替代产品概念的前提下,分析替代竞争的几大因素,并从中提炼出几点具体的应对方法。再具体瞄准与设计相关的替代竞争因素,通过具体的案例,阐述设计在防御替代中所起到的重要作用。
This article attempts to clarify the concept of alternative products under the premise of several major factors of alternative competition, and from which to extract a few specific ways to deal with. Then we will specifically target alternative competition factors related to design. Through concrete cases, we will explain the important role design plays in defense replacement.