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当前,网络、无线通信等新技术的普及以及手机、电脑等终端的广泛应用无不昭示着新媒体时代的正式来临,身处其中的人们被海量信息包围,其中,广告作为大众日常生活中的主要信息源之一,已经无孔不入地走进现代社会的每个角落。相关调查研究显示,以家庭为单位,电视可以说是新媒体时代环境下普及率最高的信息接受载体,雄厚的市场潜力使其成为产品信息传播的首选途径。从20世纪70年代末至今,电视广告在我国经历
At present, the popularization of new technologies such as networks and wireless communications, as well as the widespread application of terminals such as mobile phones and computers all indicate the official advent of the new media era. The people in these places are surrounded by vast amounts of information. Among them, advertisements are the main part of daily life One of the sources of information has pervaded every corner of modern society. Relevant surveys and researches show that, as a unit of family, television can be regarded as the carrier of information with the highest penetration rate in the era of new media, and its strong market potential has made it the preferred way of disseminating product information. From the late 1970s to the present, TV commercials have experienced in our country