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靠技术,还是经验?在选址中,需要掌握的最根本的原则是:选址不是万能的,但没有仔细的选址是万万不能的。其他的原则都是在此基础之上的。例如“仔细”两个字所代表的小原则还包括“用心”和“用力”。即便是像肯德基这样拥有最先进的信息化选址软件的公司,它的选址员也并不比其他公司轻松多少,部分是因为中国的国情,部分是因为在选址中,确实有些地方需要专业人的细心体察,这不是什么公式和机器能做到的。所以选址员总要开着车(在中国常常要骑着车)在初选的地区绕了一圈又一圈。这里蕴涵着关于选址的一大争论:决定选址准确性的关键因素是技术,还是经验?跨国公司由于发展的完备性,使其在综合运用技术和经验时并无偏废,但本土企业就不同了。许多人
By technology, or experience? In the site selection, the most fundamental principle to be mastered is: site selection is not a panacea, but without careful site selection is absolutely not possible. The other principles are based on this. For example, the small principle represented by the word “carefully” also includes “hard” and “hard”. Even companies like KFC with the most up-to-date software for location-based software are not as easy to choose from other companies, partly because of China’s national conditions and partly because of the fact that there are places where there is indeed a need for specialization People’s careful observation, this is not what the formula and machine can do. Therefore, the constable always drove a car (often rode in China) around the primaries in a circle. There is a big controversy about location selection: technology or experience is the key factor that determines the accuracy of site selection. Because of the completeness of development, multinational corporations make their use of technology and experience comprehensively. However, local enterprises Different. many people