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河南长城门业有限公司始建于1987年,拥有“安利来”、“安泉”、“江南春”等品牌,历经数十年发展,已形成年产防盗门、室内门、防火门200万樘的生产能力,已成为集设计、研发、制造、销售、服务为一体全品类家居门业生产企业。多年来,河南长城门业有限公司通过大力实施“安利来”商标战略,已发展成为豫东中原大地门业的引领者。一、商标价值引论商标的价值远不只是在于它的物质层面,而更在于它所蕴含的文化内涵。商标文化的价值在
Henan Great Wall Door Industry Co., Ltd. was founded in 1987, with “Amway to ”, “Spring ”, “Jiang Nanchun ” and other brands, after decades of development, has become an annual output of security doors, indoor Doors, fire doors 200 million 生 production capacity, has become a design, development, manufacturing, sales and service as one of the whole category of home door manufacturing enterprises. Over the years, Henan Great Wall Industry Co., Ltd. through the vigorous implementation of “Amway to ” trademark strategy, has become the leader of the Eastern Henan Central Plains door industry. First, the value of trademarks Introduction The value of trademarks is far more than just its material level, but also lies in the cultural connotation it contains. The value of trademark culture lies in