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在中国电视媒体的发展过程中,因为娱乐节目市场的过度竞争,出现过两次大规模的电视泡沫,出现的时间分别是2005~2007年和201 2年至今。电视泡沫的出现,在一定程度上反映了电视媒体在进入以产品为核心的发展阶段后,将市场和受众的诉求作为媒体的第一追求,而逐渐淡化了自身的新闻、教化功能。电视泡沫的出现也为社会带来了不良影响,对受众的思想和精神造成了麻醉和伤害,甚至在大是大非面前出现思想混乱。在新一轮的电视泡沫面前,媒体如果不能断腕改革、回归本位,平衡好娱乐与社教、市场与导向的关系,今后将有可能在全球化和媒介融合的浪潮中迷失方向,整个民族的思想和价值观也会随之产生混乱。
During the development of China’s television media, there were two large-scale television bursts because of the excessive competition in the entertainment market. The appearances were from 2005 to 2007 and from 201 2 to the present. To some extent, the advent of the television bubble reflects the first pursuit of the market and audiences’ appeals as the media after it enters the phase of product-centered development, and gradually diminishes its own news and educational functions. The advent of the television bubble has also brought adverse effects on the society, has inflicted anesthesia and injury on the minds and beliefs of the audience, and even confused the ideological confusion before the reality. In the face of the new round of television bubble, if the media can not break the precept of reform and return to its own standard and balance the relations between entertainment and education, education and market, the media will probably lose its way in the wave of globalization and media integration. The entire nation The ideas and values that follow will also be chaotic.