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数字媒体与移动数字媒体皆属于“新媒体”的一种,新媒体简单的来说就是一种“万物皆媒”的环境。“新媒体”是利用数字技术,网络技术,移动技术,通过互联网,无线通信网,有线网络等渠道以及电脑、手机、数字电视机等终端,向用户提供信息和娱乐的传播形态和媒体形态。而数字媒体在新社会环境下的表现形式几乎可以说是无处不在。新时代的人群对于数字媒体的接触可以说是随时随地的进行中。移动端数字媒体的蓬勃发展,使得新时代下的人群对数字媒体的排斥性极低,所以数字媒体在现今的发展潜力巨大。
Digital media and mobile digital media belong to the category of “new media.” In short, new media is a kind of “media of all things.” “New Media ” is the use of digital technology, network technology, mobile technology, through the Internet, wireless communications networks, cable networks and other channels as well as computers, mobile phones, digital TVs and other terminals, to provide users with information and entertainment forms and media form. The manifestation of digital media in the new social environment is almost ubiquitous. The new era of digital media contact for the population can be said that anytime, anywhere in the process. The vigorous development of digital media on the mobile end makes the population under the new era extremely low on digital media. Therefore, digital media has great potential for development in the present.