论文部分内容阅读
为了研究网络社区成员进行比特产品非商品交换的目的和所能获得的交换价值,基于交换价值的测度分析构建比特产品非商品交换机制模型,然后通过仿真研究影响交换价值实现的因素及其作用.结果表明,比特产品的原创者初始愿意投入的时间、愿意等待的比特产品“交换传播阶段”时间、传播者兴趣驱动所占比重以及信心阶段中的“信任时间”因素对产品最终的使用规模和原创者能够获得的交换价值有正向影响的作用;而传播者传播比特产品需要的时间以及产品的网络外部性强度则对产品最终的使用规模和原创者能够获得的交换价值有负向影响的作用.
In order to study the purpose of non-commodity exchange and the exchange value that the members of the online community can exchange, we construct the non-commodity exchange mechanism model of bit product based on the exchange value measurement. Then, we study the factors that influence exchange value realization and their effects. The results show that the initial willingness of the original creature of the bit product to invest, the time of the bit product willing to wait, the period of exchange and dissemination, the proportion of interest driven by the communicator, and the trust time in the confidence phase Of the scale of use and original creators can get the exchange value of the role of the positive effect; and disseminators of bit products to spread the time required and the intensity of the network’s external product, the final use of the product scale and the original creator can get the exchange value Negative impact.