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目前,小型山区书店经营比较困难,图书发行量很小,大多缺乏自我发展的能力,有的店连生存都成问题。因此,针对现实问题,制定相应的经营策略,提高书店的经济效益,是建设小型山区书店的一大课题。一、积极培育山区图书市场山区经济较平原落后,交通不便,信息传递缓慢,群众的文化程度也较低。对此,山区书店要通过各种途径,包括图书宣传、图书征订、协助乡村企业建立图书室、协助文化部门组织开展读书活动等,培养山区群众的读书兴趣,从而带动山区的图书发行工作。小型山区书店要致力于图书市场的开发,改善企业的外部条件,这应该作为一个经营策略来考虑。大家知道,要搞活一个企业,其立足点必须放
At present, small mountain bookstores are more difficult to operate, with small circulation of books, most of them lacking the capacity of self-development. Some shops even survive as a problem. Therefore, in view of the reality, to formulate the corresponding management strategy and improve the economic benefits of the bookstore is a major task for building a small mountain bookstore. First, actively cultivate the mountainous book market Mountainous areas lag behind in economy, lack of transportation, slow information delivery and low educational level among the masses. In this regard, mountain bookstores through various channels, including book publicity, book subscription, to assist rural enterprises to establish libraries, to assist the cultural sector organizations to carry out reading activities, to train mountain people’s interest in reading, which led to mountain book distribution. Small mountain bookstores to be devoted to the development of the book market, improve the external conditions of enterprises, which should be considered as a business strategy. As we all know, to invigorate an enterprise, its foothold must be put