论文部分内容阅读
针对现银行代理销售保险出现了销售误导、恶性竞争直接使银行信用受损的现象,禅城农信社与华康探索并初步形成新的“中介银保”模式,该模式将银行从原来单纯地替各家保险公司代理销售保险的行为,或单纯向保险公司提供驻点销售场所的浅层次合作模式,转变为第三方保险理财的形象,有助于建立起客观、公正、中立的银行渠道保险服务机制。“中介银保”模式的新路径,对于银保业务的创新和探索具有一定的借鉴意义。
Acting on the phenomenon of misrepresentation and vicious competition in bank insurance sales directly, bank credit has been damaged. Chancheng Rural Credit Cooperative and Wah Hong explored and initially formed a new “intermediary bank insurance” mode, The simple act of acting as a proxy for insurance sales by individual insurers or simply providing insurance companies with superpositioned sales venues into a third-party insurance wealth management image helps to establish an objective, fair and neutral Bank channel insurance service mechanism. “Intermediary bancassurance ” model of the new path for the innovation and exploration of bank and insurance business has some reference.