论文部分内容阅读
名称:《电视传播管理概论》 出版社:中国广播电视出版社 出版时间:2004年3月 20世纪90年代末期以来,中国电视发生了巨大的变化,其中最大的变化就是,电视已不再单纯地被视作宣传和教化的工具,而被确认为也具有产业属性。如此,一向在国家卵翼之下的中国电视媒体,在越来越多地显示出其创作能力的同时,也越来越多地承担起了创利的责任。新闻集团、福克斯公司等国外传媒大鳄的丰厚成果,更是展示了中国电视在自我发展和创利方面的美好前景。
Name: “Introduction to TV Broadcast Management” Press: China Radio and Television Press Publication date: March 2004 Since the late 1990s, China TV has undergone tremendous changes, the biggest change is that television is no longer simply Is regarded as a tool of propaganda and enlightenment and has been identified as also possessing industrial attributes. In this way, the Chinese TV media, which has always been under the wings of the state, is increasingly assuming the responsibility of creating profits while more and more demonstrating its creative ability. The generous achievements of foreign media predators such as News Corp and Focus Company show the bright future of Chinese TV in terms of self-development and profit-making.