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激烈的市场竞争直接关系到企业的兴衰存亡。如何赢得市场竞争的主动权?上海建设路桥机械设备有限公司全方位面对市场、接招市场,获得了成功,其“山宝”牌产品已成为国内知名品牌,受到广大用户青睐。确立营销新理念抢占市场抚今追昔,长期的计划经济使我国国有企业滋生了企业只管完成上级下达的生产指标的“以量取胜”的生产观;只满足图纸设计要求的“以质取胜”的产品观;只
The fierce market competition is directly related to the rise and fall of enterprises. How to win the initiative in market competition? Shanghai Road & Bridge Construction Machinery Co., Ltd. face the market in all directions, then move the market, was successful, the “Shanbao” brand products have become well-known brands, favored by the majority of users. Establish a new marketing concept to seize the market Recalling the past, the long-term planned economy so that China's state-owned enterprises breed enterprises only to complete the production targets issued by the higher level “to win the volume” concept of production; only to meet the design requirements of the drawings, “winning by quality” concept of the product ;only