“99美分”风靡美国

• 作 者: 亦文高
• 出 处: 世界
• 发表日期: 2005年07期
• 关键词: 低收入阶层 中等收入家庭 商业概念 购物场所 股票价格 上当受骗 全美 经营哲学 层次的 圣诞节期间

作为世界上最发达的美国零售业是多层次的,既有面向少数富人的名牌专卖店,也有面向广大普通消费者的连锁商店。最近20多年以来,面向低收入阶层的“99美分”商店如雨后春笋般纷纷出现。全美究竟有多少家以“99美分”作招牌的商店,谁也说不清,但这些商店有几个共同特点,一是绝大部分(不是全部)商店价格只有“99美分”;二是“99美分”商店主要集中在低收入者集中居住地区和新移民地区;三是绝大部分“99美分”商店出售的商品都产自发展中国家,特别是中国。

As the most developed U.S. retail industry in the world, it is multi-tiered, with both brand-name stores for a few wealthy people and chain stores for the average consumer. Over the past 20 years or so, “99 cents” stores for low-income people have mushroomed. How many stores in the United States use “99 cents” as their signage, no one can tell, but these stores have several common features. First, most (but not all) store prices are only “99 cents.” The “99 cents” store is mainly concentrated in areas where low-income people live in concentrated areas and new immigrant areas. Third, most of the “99 cents” stores sell products that are produced in developing countries, especially China.