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中外闻名的老字号“全聚德”创立于1864年(清同治三年)。新中国成立后,“全聚德”发展很快,陆续新建了王府井全聚德烤鸭店和北京全聚德烤鸭店(和平门)。进入90年代,餐饮行业的市场竞争空前激烈,对“全聚德”这样的国有老字号餐饮企业的经营和发展带来了冲击。同时,由?
The old famous Chinese and foreign “Quanjude” was founded in 1864 (Third Tongzhi for the Qing Dynasty). After the founding of New China, “Quanjude” developed rapidly and successively built Wangfujing Quanjude Roast Duck Restaurant and Beijing Quanjude Roast Duck Restaurant (Peace Gate). In the 1990s, the market competition in the food and beverage industry was unprecedentedly fierce. This has brought an impact on the operation and development of the state-owned and old catering enterprises such as Quanjude. At the same time, by?