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新媒体对于一个大型集团来说,是一个转型升级的重要保障一条车企自媒体平台的推送究竟能产生什么样的影响?2016年4月的北京车展前夕,北汽集团官方微信公众平台做了一个尝试。当天,该自媒体号推送了一篇名为《大招儿|北汽集团争艳北京车展》的文章。该文章主要为北汽集团展台的亮点做预告,利用简练的文字与精美的图片展示出了北汽展台的一体化理念、展台的创意特色,
New media for a large group, is an important guarantee for the transformation and upgrading A car prices from the media platform to push what kind of impact can produce? April 2016 Beijing auto show on the eve of the Beijing auto group WeChat official public platform made a try. The same day, from the media number pushed an article entitled “Big trick children | Beijing Automotive Group Cheren Beijing Auto Show,” the article. The article is mainly for the highlights of the booth of Beiqi Group to make a preview, using the concise text and beautiful pictures to demonstrate the integration concept of Beiqi booth, the creative features of the booth,