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伴随着科学技术的高速发展,传统媒体在传播效果和传播方式方面,都有了令人耳目一新的变化。在当今社会,每一个公民都有了微博、微信等交流和传播信息的平台,同时人们也拥有传播信息的权利。相较于传统媒介而言,新媒体传播信息的范围广,并且传播迅速,制作的流程也非常精简。除此之外,网络视频的兴起也改变了观众查看信息的方式。一些与新媒体的优势有关的新闻节目的兴起,更是给传统媒体带来了严峻的挑战。因此,本文将对新媒体背景下,传统媒体在未来的发展趋势进行探究。
With the rapid development of science and technology, traditional media have had a refreshing change in terms of dissemination and dissemination. In today’s society, every citizen has a platform for the exchange and dissemination of information such as Weibo and WeChat, and people also have the right to disseminate information. Compared to traditional media, the new media disseminate information in a wide range, and spread rapidly, the production process is also very streamlined. In addition, the rise of online video has also changed the way viewers view information. The rise of some news programs related to the advantages of new media poses a serious challenge to traditional media. Therefore, this article will explore the future trend of traditional media in the context of new media.