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从互联网到移动互联网,从B2C到020,信息技术的快速发展为商业带来了翻天覆地的变化,对很多传统产业产生巨大影响。柯达、诺基亚等巨头的快速衰败让各行各业都产生了巨大的危机感,直销也不例外。正如互联网时代广为流传的一句话,可怕的不是竞争,而是你不知道对手在哪里。企业纷纷求变,但怎么变?业内目前还没有一条清晰的路径,自电子商务成为趋势后,直销企业开始纷纷搭建网上平台。这样的反应,更多显示出直销企业被裹挟于时代洪流中的尴尬。在此,结合几年来对行业的观察与实践,谈谈我对直销与电子商务融合的一些看法。
From the Internet to the mobile Internet, from B2C to 020, the rapid growth of information technology has brought about tremendous changes in business and has had a huge impact on many traditional industries. Kodak, Nokia and other giants of the rapid decline so that all walks of life have had a tremendous sense of crisis, direct sales is no exception. As widely circulated in the Internet age, horrible is not competition, but you do not know where your opponent is. Businesses have changed, but how to change? The industry does not yet have a clear path, since the trend of e-commerce has become a trend, direct sales companies have begun to build an online platform. Such a response, more shows that direct selling companies are being caught in the flood of embarrassment. Here, combined with years of industry observations and practice, talk about my integration of direct sales and e-commerce some of the views.