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现代经济生活中,最重要的是必须懂得消费者的需求走向是什么,这对改进企业经营,创造销售佳绩至关重要。有关部门调查显示,当今消费者需求变化,大致可归纳为: (一)快速化。如快餐、快速冲印、快速成衣等等。尽可能在最短的时间内,让消费者得到产品或服务的满足,以适应当今消费者珍惜时间的需要。 (二)健康化。现在人们对健康问题越来越关心,不仅要求吃得好,还要求吃得健康。因而自然食品、保健食品、营养食品便受到众多消费者的青睐。
The most important thing in modern economic life is knowing what the needs of consumers are going to be. This is crucial for improving business operations and creating sales success. According to the survey conducted by relevant departments, changes in consumer demand today can be summarized as follows: (i) Faster. Such as fast food, fast printing, rapid clothing and so on. As far as possible in the shortest possible time, so that consumers get the product or service to meet the needs of consumers today, cherish the time. (B) health. Now people are more and more concerned about health issues, not only eat well, also called for eating healthy. Thus natural food, health food, nutrition food will be many consumers of all ages.