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现代是传媒革命的飞跃时期,前所未有的传媒巨变,激烈的竞争促使电视传媒产业表现出一味追求感官刺激、竞相模仿、急功近利和高度商业化的表现形态,这些表现态势并非从实际意义上良性促进电视传媒的发展。当今电视产业已然成为传媒产业的龙头,但是急速发展所带来的诸多弊端也成为其发展的桎梏。如何解决现今传媒产业诸多问题,引导健康型电视发展趋势迫在眉睫。要促使新世纪电视传媒的健康发展,就应倡导在文化素质、责任、创新意识、重视沟通形态上建立明确的认识。
The modern era is a period of leap in media revolution. The unprecedented media revolution and fierce competition have prompted the TV media industry to show its pursuit of sensory stimulation, competitive imitation, quick success and highly commercialization. These representations are not in the sense of benignly promoting television The development of the media. Today’s television industry has become the leading media industry, but the many drawbacks brought by the rapid development have also become its development pandemonium. How to solve many problems in today’s media industry and guide the development trend of healthy TV is imminent. To promote the healthy development of the television media in the new century, we should advocate the establishment of a clear understanding of cultural quality, responsibility, innovation awareness and the emphasis on communication forms.