引进类真人秀节目的本土化研究

• 作 者: 王天佑
• 机 构: 南京师范大学文学院,
• 出 处: 电视指南
• 发表日期: 2017年13期
• 关键词: 真人秀节目 本土化改造 本土化研究 超级女声 江苏卫视 去哪儿 现场主体 电视荧屏 泛娱乐化 收视习惯

当今中国电视业竞争激烈,真人秀节目从开始一出现就虏获了大多数观众的心,也成为传统电视媒体的一大收视热点。纵观各个电视台的真人秀节目,他们更加青睐于购买海外既有成功模式的节目的版权。虽然引进类节目众多,但不少只是昙花一现,只有通过本土化改造,适应中国电视土壤,才能实现节目续航。本文从节目内容、节目规则、节目现场以及节目包装四个方面展开分析我国各个电视台在引进真人秀电视节目时如何进行本土化改进。

In today’s highly competitive television industry in China, reality shows have captured the hearts of most viewers from the very beginning and have become a major audience of traditional television media. Looking at the reality TV shows of various television stations, they are more likely to favor the copyright of programs that purchase overseas successful models. Although the introduction of many types of programs, but many are only short-lived, only through localization reform to adapt to China’s TV soil, in order to achieve program life. This article from the program content, program rules, program site and program packaging four aspects of the analysis of China’s various television stations in the introduction of reality TV shows how to carry out localization improvements.