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以互联网、手机应用为代表的新媒体的迅速崛起,给传统媒体,尤其是报业带来了巨大的冲击。相关调查显示,自2005年起,许多品牌大报营业额节节衰退,广告实际收入也大幅下滑。对此,传媒界忧心忡忡,“拐点论”、“寒冬论”、“消亡论”、“周期论”纷纷甚嚣尘上,而2008年的金融危机更是让原本就步履蹒跚的中国报业雪上加霜。不过,山重水复疑无路,柳暗花明又一村。有时候,看似绝境的所在往往能孕育出新的起点和机会。根据国家工商总局此前发布的数据,2009年中国报业
The rapid rise of new media represented by the Internet and mobile phone applications has brought tremendous impact on the traditional media, especially the newspaper industry. Relevant surveys show that since 2005, many big-name brand sales decline steadily, real advertising revenue also fell sharply. In this regard, the media are worried, “turning point theory ”, “winter theory ” “demise theory ”, “cyclical theory ” have been rampant, and the financial crisis in 2008 is to make the original faltering China’s newspaper industry even worse. However, the mountain heavy water doubtless, vista another village. Occasionally seemingly desperate places often give birth to new beginnings and opportunities. According to the State Administration for Industry and Commerce released data before, 2009 China Press