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任何要大规模在中国内需市场展开竞争的公司,必须制定和实施自己“与时俱进”的营销沟通策略。缘起随着近十年中国经济的快速增长,国内具有强大消费力的“中产阶层”和一些高端消费人群已经初步形成,从国内外的零售数据来看已验证了这一事实。中国消费者在海外的采购能力已经超越日
Any company that wants to compete on a large scale in China’s domestic demand market must formulate and implement its own marketing communication strategy that keeps pace with the times. With the rapid economic growth in China in the recent decade, the “middle class” with some powerful consumer power and some high-end consumers in China have been initially formed. This fact has been verified from the retail data both at home and abroad. Chinese consumers overseas purchasing power has surpassed Japan