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随着渠道精耕、重心下移,农资经销商地盘被越划越小,厂家对经销商要求却越来越多,资金、运力、诚意、管理、人脉一样都不能少,销量、陈列、促销、推广、分销,每件工作都要做。在此环境下,农资经销商如何保障自己在代理产品过程中获得相对丰厚的利润呢?首先,要对代理产品进行定性。明星产品,指具有高利润率、高市场占有率特征的产品,一方面新品利润空间较大;另一方面,借助企业投入大力度的品牌传播,能够获得较高销量。成熟产
With the channel intensive farming, the center of gravity down, agricultural dealers site is more planning smaller and smaller, manufacturers demand more and more dealers, capital, capacity, sincerity, management, connections are not less, sales, display, Promotions, promotions, distribution, every job must be done. Under this circumstance, how can agricultural material dealers ensure their relatively rich profits in the process of agency products? First of all, it is necessary to define the agent products. Star products, refers to products with high profit margins and high market share characteristics. On the one hand, the new products have more profit margins. On the other hand, they can achieve higher sales volume with the help of large-scale brand communications from enterprises. Mature production