营业员如何接待女性顾客

• 作 者: 董军农
• 机 构: 山东威海市副食品总公司
• 出 处: 商场现代化
• 发表日期: 1995年01期
• 关键词: 购买决策 性用品 人口总数 女性消费者 购买行为 营销之道 购买活动 购买过程 街上流行红裙子 购买欲望

据全国第三次人口普查统计,我国女性消费者有4.8亿之众,占总人口的48.7%。在消费活动中有较大影响的是20～55岁这一年龄段的中青年妇女,约占人口总数的21%。中青年妇女是购买消费品的主体。她们在家庭中承担了女儿、妻子、母亲等多种角色,除了对自己所需消费品进行购买决策外,往往也是儿童、老人、男性用品的购买者。

According to statistics from the third national census, there are 480 million female consumers in China, accounting for 48.7% of the total population. Among the consumer activities that have a major impact are middle-aged and young women aged 20 to 55, which accounts for about 21% of the total population. Young and middle-aged women are the main consumers of consumer goods. They take on various roles in the family, such as daughters, wives, and mothers. Apart from making purchase decisions on consumer goods they need, they are often buyers of children, the elderly, and male products.