论文部分内容阅读
随着我国市场经济的快速发展,越来越多的公司或者企业对市场营销的各方面工作更加重视,当然也在不断加大对市场营销从业人员的种种需求,目前那些已经定型的的市场营销教学已经不能很好地适应企业对市场营销人员需求,一些应用型本科院校竟然也在使用那些传统的本科院校市场营销教学方式,这在一定程度上会使得应用型本科院校的学生也是只掌握市场营销专业的理论知识,实际的工作技能相对缺乏。如何改革应用型本科的市场营销教学,使教学与社会需要相衔接,本文将就此问题提几点意见。
With the rapid development of market economy in our country, more and more companies or enterprises pay more attention to all aspects of marketing. Of course, they are also constantly increasing their demand for marketing professionals. At present, the established marketing Teaching has not been able to adapt well to the needs of business marketing staff, and some application-oriented colleges and universities are actually using those traditional marketing methods of undergraduate education, which to some extent makes the application-oriented undergraduate students are Only master the theoretical knowledge of marketing, the actual lack of job skills. How to reform the teaching of applied undergraduate marketing so as to make the connection between teaching and social needs, this article will put forward some suggestions on this issue.