非均衡类电视节目的热播与创新

• 作 者: 冷凇 张丽平
• 机 构: 中国社会科学院世界传媒研究中心,东北师范大学,
• 出 处: 传媒与教育
• 发表日期: 2012年01期
• 关键词: 电视节目 多对一 选择性焦虑 话题性 真人秀节目 电视荧屏 玫瑰之约 非常男女 震撼性 地方台

现阶段,“非字号”节目持续热播并引起广泛关注,《非诚勿扰》《非你莫属》《非常了得》等一些“多对一”非均衡的电视节目形态受到观众的追捧,这种电视节目形态以其“多对一”的“围攻”效果产生了震撼性、悬念性、简单性、话题性等一系列特点,并引发观众“围观”。“多对一”非均衡形态节目的本质是“择”文化的崛起,影射了当代人的选择性焦虑,因而十分火热。本文从非均衡形态的电视节目出发,分析此类节目引发的思考,探寻此类节目未来发展的走向。

At this stage, “non-font” programs continue to hit theaters and attract wide attention. Some of the “many-to-many” unbalanced television programs like “You Are the One” In pursuit, this television program has produced a series of characteristics such as shocking, suspenseful, simple, and topic-like in its “many-to-one ” siege effect and triggered the audience to “crowd”. The essence of the “many-to-one” unbalanced program is the rise of the “alternative” culture, which reflects the selective anxiety of contemporary people and is therefore extremely hot. Based on the unbalanced TV programs, this article analyzes the thinking triggered by such programs and explores the future development of such programs.