论文部分内容阅读
广西偏居西南,经济相对不发达,报业经济总量与邻近的广东省相比,要小许多,但广西报业有着诸多让人印象深刻之处:南宁市的人口只有二百多万,却曾有6家定位类似的都市类报纸同台竞技;2007年广西日报社广告总收入只有3亿元,却实现了税前利润1.5亿;《南国今报》至今只有六十多名员工,却以极低的成本在柳州获得了成功,成为异地办报的一个范本……1月12日,广西日报社举办纪念《毛泽东同志关于办好广西日报的一封信》50周年座谈会,本刊记者应邀出席会议。借开会之机,记者走访了广西几家主要报社,追寻广西报业的竞争历程,就会发现,与较小的报业总量形成明显对比的是广西报业发展的较高水平,以及精细的办报策略、方式、方法;这些,对于世界不无启发。
Although Guangxi is predominantly southwest and its economy is relatively underdeveloped, its total economic output is much smaller than that of the neighboring Guangdong Provinces. However, Guangxi’s newspapers have many impressive points: Nanning has a population of over 2 million, However, there were 6 similar cities in the same type of newspaper positioning on the same stage. In 2007, Guangxi Daily’s total advertising revenue was only 300 million yuan, but the pre-tax profit of 150 million was realized. “Southern State Newspaper” has only more than 60 employees so far, But at a very low cost in Liuzhou was a success, becoming a template for off-site newspaper ... ... January 12, Guangxi Daily News organized a commemorative Comrade Mao Zedong’s Guangxi Daily News on the 50th anniversary of the forum, this Journalists were invited to attend the meeting. By taking the opportunity of the meeting, the reporter visited several major newspapers in Guangxi and pursued the competitive process of Guangxi newspapers and found that the obvious contrast with the smaller total newspapers was the high level of development of newspapers in Guangxi and the fine The newspaper strategy, methods, methods; these, not without the world inspired.