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电视新闻是电视节目中的主要节目类型之一,也是办好电视媒体的基本途径,故有“新闻立台”之说。因此,在电视媒体之间的竞争中,电视新闻,尤其是电视新闻专题节目之间的竞争表现得十分明显。在如此背景条件下,怎样在电视媒体的竞争中脱颖而出,怎样才能将新闻节目打造成品牌节目,保持一定的市场占有率和较高的收视率,这是一个值得我们所有电视媒体从业者深思的问题。那么,怎样才能在激烈的竞争中占据优势、立于不败,笔者根据多年的工作经验,从创新、发展的角度着眼,提出了几点认识和建议。
Television news is one of the main types of programs in television programs and also the basic way to run television media well. Therefore, it is said that “news stands on Taiwan”. Therefore, in the competition among the television media, the competition among the television news, especially the special program of the television news, has been quite obvious. Under such background conditions, how to stand out in the competition of the television media, how to make news programs into brand programs, maintain a certain market share and high ratings, which is worth pondering over by all TV media practitioners problem. So, how can we occupy an advantage in the fierce competition, stand in unbeaten, the author based on many years of work experience, from the perspective of innovation and development, put forward some knowledge and suggestions.