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目前我国许多旅游景区普遍存在休眠状况,秦皇岛旅游景区也不例外。适当的休眠对于旅游景区维护设施、培训员工等有着积极的影响,但是频繁长期的休眠会对旅游景区造成较大的不利影响,如效益下降、景区资源闲置等。导致秦皇岛旅游景区长期休眠的原因很多,包括景区自身管理、产品缺乏创新等原因,也有政府政策、气候原因以及游客自身原因。因此,需要政府、景区和游客多方面共同努力,如采取打造品牌、宣传促销、创新产品、加强管理、门票优惠等措施,缩短秦皇岛旅游景区休眠期,激活秦皇岛旅游景区休眠期旅游市场。
At present, many tourist attractions in China are generally dormant, Qinhuangdao tourist attractions are no exception. Appropriate dormancy has a positive impact on the maintenance of tourist attractions, training of staff, etc., but frequent long-term dormancy will cause greater adverse impact on the tourist attractions, such as reduced benefits and idle scenic resources. There are many reasons that lead to long-term dormancy of Qinhuangdao tourist attractions, including reasons of scenic spot management and lack of innovation in products, as well as government policies, climatic reasons and tourists’ own reasons. Therefore, the government, scenic spots and tourists are required to make concerted efforts in many aspects. For example, measures such as brand building, promotion and product innovation, strengthening management and ticket concessions are adopted to shorten the dormancy period of Qinhuangdao tourist attraction and activate the dormant tourist market of Qinhuangdao tourist attraction.